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Bettina Liano is the founder and former owner of the eponymous Bettina Liano Brand. Established in 1984, when a dress she made was spotted by an A List, Store Buyer, on Melbourne's most revered 'High St'.  Bettina Liano’s signature feminine style, such as her draped jersey dresses and seductively tailored denim jeans, have been exported to department stores in the USA and Asia. They also became ever a favourite with international celebrities and performers

such as Kim Kardashian, Paris Hilton. Grace Jones, Aaliyah, Lill Kim, Portia De Rossi, Natalie Portman, Serena Williams, Sophie Monk, PINK, Kelly Rowland , Madonna, Alicia Keys, Britney Spears, Courtney Love, Kylie Minogue, to name a few.

In the 1990’s, Bettina’s denim designs, were identified by the iconic yellow flag, on everyone’s hips. These jeans became a cultural touchstone of the 1990’s era in Australia. Bettina, became touted by the Australian Press as ‘the jean queen” and “the brand we all know and love”. 

Fast Forward to 2014. Bettina has a new Label 


At it's core are Jeans, expanding the range, each season, with the addition of Fashion and Outerwear.

Bettina loves denim, first launching Jeans in 1989. For over 35 years, her philosophy has been "create seductively tailored jeans, that will flatter many shapes and sizes, that deliver enduring style and quality".  Her mission is "to ensure the happiest customer experiences"

At BY BETTINA LIANO, we continue to value our thousands of customers' positive experiences.

So important, to Bettina, is customer rapport, that when faced with choosing another Label name, she chose to put the prefix 'by' in front of her name. The reason, "I can't lose site of my customers! They are my inspiration"


BY BETTINA LIANO  The Label, is designed by Bettina Liano.

Made in Australia, in the finest quality fabrics, responsibly sourced for the future of our planet.

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